The ITB, which is an acronym for Internationale Tourismus-Börse Berlin, is the most important Travel Trade show in the entire world. This is the place where the who’s who of the aviation industry descends along with the people who work in the travel industry and also non-industry people who just want to inform themselves about beautiful and exciting travel destinations meet each other at one place. All levels of the value added chain are present: from tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies.
It wasn’t always a mega event when it started back in 1966 and saw a modest participation of five countries only and that too in the context of an overseas-import trade show. Exhibition space has since grown from 580 square meters to 150,000 square meters today. The number of trade visitors rose to over 100,000 from initially 250. With a total of 180,000 visitors, who would like to see the offers of currently over 10,000 exhibitors, ITB Berlin today is a real show-piece of Messe Berlin – and has expanded towards Asia.
This year the event is scheduled to take place from Wednesday, 06 March – Sunday, 10 March, and it’s expected that 2013 edition of ITB will attract tens of thousands of exhibitors, visitors and media representatives. The whole variety of travelling is present at ITB Berlin: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers who want to embellish their customers’ most beautiful weeks of the year and that’s one crucial reason why Oman Air is a regular participant at this mega event.
Located on the fairgrounds of Messe Berlin, the ITB for trade visitors is the perfect opportunity to meet business partners and do business. But the real fun is reserved for the general public as they can check out the variety of holiday-options, fantasize about the ideal holiday and maybe book an impulsive vacation at the event. It is a unique possibility to discover the travel-world in a few hours.
We hope that we can conclude a successful event by achieving what we came for. And, if you are visiting the event please drop by counter 202 Hall 22.B, hope to see you there.